In recent years, Vietnam has witnessed a rapid rise in the popularity of milk tea (11). It has become a staple for many Vietnamese youths who enjoy its customizable flavors, toppings, and styles that allow them to express their unique tastes. By incorporating innovative flavors and creating social media-friendly spaces, (12). Creative flavors and combinations are now widely available, ranging from traditional tea bases to more exotic fruit infusions and toppings like boba pearls and jelly. The milk tea industry in Vietnam, for the most part, (13). However, an increasing number of stores are now focusing on providing unique and premium ingredients, understanding that quality plays a key role in customer satisfaction. This growing preference for milk tea among Vietnamese consumers reflects broader changes in lifestyle and consumption trends that prioritize personalization and the experience of social interactions over mere consumption. (14). The enthusiasm for milk tea in Vietnam signifies not only a trend but a broader cultural shift toward diverse food and beverage options that foster community connections and encourage innovation in product offerings. (15).